Black Friday: Best Buy joins in on ‘Black Midnight’
18 November 2011
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Best Buy chief executive Brian Dunn didn’t want to do it, but he had to. Caving to pressure from competitors, Best Buy will join the crowd and open its stores at midnight on Black Friday to accommodate eager deal hunters.
The Wall Street Journal reported that it was a very difficult decision for Dunn to make.
“I feel terrible,” Dunn told attendees at a conference in San Francisco. “It will change some Thanksgiving plans for our employees. It certainly changes mine.”
Black Friday hype has started even earlier than normal, with Amazon.com launching its special deals section on the first day of Halloween and Walmart also releasing its Black Friday deals.
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