Initially Steve Jobs Hate slogan 'Think Different'

CALIFORNIA - Apple products other than the famous iconic, one of the slogan 'Think Different' campaign is also one that makes the company is always remembered. But you know, initially Apple CEO Steve Jobs strongly disagree with the slogan.

According to the story from the nearest company, when Jobs first introduced the slogan 'Think Different' by the marketing team, which came out of his mouth is "Nonsense!". This rejection was eventually changed, and Jobs continue to use that slogan and make it part of history.

This little secret himself appeared in the Forbes article, written by Rob Siltanen, which is chariman and chief creative officer at Siltanen and Partners. And deliberately writing this because Jobs was inspired the other hand, as stated in the book Walter Isaacson biography written.

"How do I know what happened there? Because I was there, right in the middle. At that time I was creative director and managing partner at TBWA / Chiat / Day designated by the CEO and CCO Lee Clow," said Siltanen, who cited Apple Insider, Thursday (12/15/2011).

"Steve (Jobs) involved simply in the ad and every aspect of Apple's business. In fact, he openly opposed to hard on the commercial slogan 'To Crazy Ones' which eventually will play an important role in helping Apple achieve one of the biggest corporate turnaround in history business, "he wrote again.

Jobs are gone now, but it makes Apple's stubbornness kept bolted and led to success. Because like the logo, she wants to think differently and act 'crazy.'

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