okezone.com : Google Data Center Environmental Pollution Cause

CALIFORNIA - An independent analyst firm that focuses on energy and environmental sustainability, Verdantix revealed several large web companies in the world must be serious about reducing their carbon emissions.


The report, titled Carbon Strategy Benchmarks: Internet Sector assess carbon strategies and enegi of 14 internet company and a leading social network, including several companies from China such as Alibaba, Baidu and Tencent are working with Akamai, Amazon, Apple, eBay, Expedia, Facebook, Google , Netflix, Priceline, Salesforce and Yahoo need to be dealt with seriously.

Verdantix mngusulkan to all companies that use a more strategic approach to energy and carbon management.

"Because of the growth of Internet companies and social networks like Facebook and Google are very fast and globally already famous, then they will be confronted by a barrage of energy and carbon emissions challenges," explained Verdantix Director, David Metcalfe said in a statement, as quoted by TG Daily, Monday (9/26/2011).

Metcalfe adds peninggkatan challenges including energy-related use of corporate data center for internet and social networking will be huge. Negative impact effect on energy prices related to financial results and public criticism about the environmental sustainability commitments being floated by the group Greenpeace and the Institute of Public and Environmental Affairs, based in Beijing.

"The use of large data centers such as Amazon and Salesforce can not ignore the closing holes of carbon that must be reported for an unlimited period of time," he said.

There are only four of the 14 companies analyzed in this study which Akamai, Apple, eBay and Google that reveals the effects of greenhouse gases. But none of today's global Internet giants are investing to ensure the safety of emissions of greenhouse gases that occur in their company.

Environmental Protection Agency estimates on data center energy consumption has increased two-fold between 2000 and 2006. Meanwhile, the Department of Energy estimates that the calculation of the cost of data center now has increased as much as 3 percent of the total electricity bill in the United States (U.S.).

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